Use the Following Metrics to Measure the Performance of your Business Website
It is important to understand the fact that website metrics are never created the same. You might want to avoid the costly mistake of measuring metrics that have no value to your site. You don’t want to waste your time, money, and effort on things that will not add any value or lead to any success with your business, now do you? At the very least, when you know how to track and measure the performance of your site means you will significantly improve the user experience. Secondly, you get to retain your existing customers and keep them coming back to this site. More importantly, you get the advantage of identifying and fixing possible problems that may not be noticeable to your competitors.
These metrics are simply indicators of the performance of your business website. Rest assured if your indicators are all positive, it means your business is also doing pretty well. You don’t want to be this company that checks performance without factoring in marketing KPIs. It is important you understand the most important metrics that will drive and catapult your business to success. Read on to learn about the most common metrics to watch out for.
For starters, you ought to check what is known as time to Title. Time to Title is a metric that looks at how much time it takes a homepage title to appear on the browser of a potential customer. At the very least, Time to Title shows how this all-important part of your website is performing – the gateway to all other content of a website. Be advised potential customers may leave and close your page should they lose sight of your site’s value position.
You might also want to check on the number of visitors to your website at any given point in time. You can never compromise on the importance of measuring traffic in real time on any given online marketing campaign. Should you see high traffic, it means your marketing campaigns and efforts are paying off. This metric also helps you know how the different campaigns are performing, allowing you to adjust accordingly.
Last but not least you have to measure the bounce rate, which also has to be done in real time. In a nutshell, the bounce rate helps you know how users find your website and how long they get to stay there. When the bounce rate is high, you might want to look at your SEO campaigns and adjust accordingly. The calculation is done against the number of visitors that have left abruptly.